Looking to capitalize on the 2013 trade show season? Trade shows can be used as a marketing tool to help generate further business and brand awareness. Here are a few tips to help you make this the best trade show season yet.
1. Generate excitement. Remind customers and prospects about the upcoming trade show with pre-show mailings. Let them know where your booth will be and what they can expect to gain from visiting with you. Consider using promotional items, such as magnets, as part of your personalized mailings.
2. Useful giveaways. When considering giveaways for the trade show stay true to your company identity and keep utility in mind. Your items such as branded sports bottles, totes, hand sanitizer, first aid kits, lip balm, pens and journals are often memorable, useful gifts and will have greater longevity.
3. Consider your audience. Make sure you cater your giveaways to the demographic attending the show. Consider the show’s theme, as well as recipients’ industries and interests. For example, a tech crowd may appreciate items like branded flash drives, mouse pads and ear buds.
4. Traveling to the show? Don’t provide fragile, over-sized items or products that can’t make it back on the plane, like liquids.