Any item that is used to write that has a logo on them; they are usually given away for free to consumers in hopes of positively influencing their attitudes toward the advertiser.
What can writing instruments do for you?
According to the Advertising Specialty Institute (ASI), writing instruments are kept for approximately 5 months. On average other promotional items are kept for 6 months. Reports have found that individuals are more likely to keep and item if it is something useful or enjoyable to have.
Good news is even if the recipient doesn’t use the given item 66% say they give it to someone else. The promotional items will get used and seen by someone.
Most importantly, knowing your target audience can help any marketing initiative be more successful. As an advertiser you can create value by giving away promotional items targeted to your audience by age, gender, race, etc.
We can work with you to determine the goal of your campaign and the connection you want to establish with the recipient to select the right promotional item to deliver the message and enhance your campaign.