Product Spotlight: Custom Apparel

Custom apparel can make a great first and long-lasting impression for your business. Apparel is clothing imprinted with a company’s name, logo or message. They include shirts, gloves, hats, jackets and any article of clothing that can be incorporated into a marketing campaign.

According to the Advertising Specialty Institute (ASI), 43% of U.S. consumers own a promotional shirt, 16% own a promotional hat and only 5% own promotional outerwear. Although a greater number of consumers own promotional t-shirts, outerwear has more staying power. On average outerwear is kept for 7.3 months compared to shirts that are kept for 5.7 months.

As an advertiser, you can create value by providing apparel for your target audience by age, gender, race, etc. The ASI has found that shirts and outerwear appeal most to males age 21-34 at any income level, while hats are more marketable among males 45 and older.

About 31% of consumers are more likely to business with a company after receiving a promotional item. It generates a positive opinion and makes the advertiser more memorable.

Contact us to help you select the most appropriate apparel item to enhance your marketing campaign and deliver your company’s message.