Color and Branding.

Have you ever wondered how famous brands such as McDonald’s and Starbucks created such successful logos? Color is the element that makes the difference.

Numerous studies have been done on the effects color has on the human brain, and how color can influence the choices consumers make when selecting a product. Every color elicits a different emotional response which is an important factor because color is the first thing that people notice when looking at your logo.

Facts about color in the marketing industry:

  • Color alone can influence the consumers purchasing decision 60% – 80%.
  • Colors companies are using most. 29% Red, 33% Blue, 28% Black/Gray, 13% Yellow/Gold
  • 95% of companies use only 1 or 2 colors in their brand. Only 5% use 2 or more.
  • Color increases brand recognition up to 80%
  • Ads in color are read 42% more often than the same ads in black and white.

To make sure that colors are chosen properly for your brand, one must research the target audience and make sure the brand will attract those customers. In addition, you must understand the company’s value proposition in order to make the connection between brand, color and meaning. Also, you need to know the culture in which the brand is being marketed because some colors have different meanings throughout the world.

Here are some great visual explanations on colors and their meanings.